Alexandra Linnuste of Miss Group explains how their flexible hosting plans, free SSL certificates, 9 server locations world wide and free easy-to-use drag and drop Sitebuilder can help any size business get online quickly and securely. Read the whole interview here.
Philip Kotler, (The Father of Marketing) in his book Marketing Management remarked, “Marketing is an administrative and social process through which individuals and groups obtain what they need and desire by the generation, offering an exchange of valuable products with their equals”.
In one of his other books, titled Principles of Marketing, (co-authored with Gary Armstrong), Mr. Kotler goes ahead and proposes the theory of ‘Segmentation’. In their words, “Segmentation is acknowledging that you can’t serve all clients with the same level of satisfaction”.
To ensure that all your customers achieve the same level of satisfaction, Philip Kotler then talked about ‘Positioning’ by companies. In his words, “Positioning is making your target audience know exactly how you differ from your competitors”.
These are some of the golden rules of marketing which are just as relevant now as they were in the beginning. Which begs the question, what is modern marketing and what is so different about it?
Let us not forget that the scenario was entirely different a decade ago. Back then, marketing implied convincing people that your brand and product was the best amongst a given array of brands offering the same or similar products.
So what’s changed now? While the core concepts are the same, their approach has changed significantly.
1. Personalized connections with consumers
Coffee, an everyday beverage is served by tons of brands all round the clock in every corner of your city. Ever thought about what differentiates Starbucks as a brand and makes it a prominent choice among consumers?
Other than selling fresh coffee, Starbucks spoilt the customer for choice with the varieties and variations of beverages to choose from.
The urbane expectations of the millennial consumer spark with a consistent brand experience. Marketing is only complete when the company is able to maintain and meet those expectations specifically tailored made for them.
To accomplish this level of personalization, you must develop a deep understanding of your customer as a group with specific consumption patterns. Managing the current needs of your consumers while keeping future expectations in mind is an integral part of the marketing process. The deeper you dig this marketing pit, the better you can understand and nurture their overall brand experience.
2. Brandable Domain Names
In the nascent years of the Internet, .com, .net, .org, and .gov were some of the most common domain extensions used by organizations to build their website. Back in the day, the options were also quite limited. So, irrespective of the industry you belonged to, you could only choose from the selected options and most businesses went with .com.
However, today there are over 1200 new industry-specific domain extensions such as .TECH, .STORE, .PRESS, .SPACE and a few more versatile options such as .SITE, .WEBSITE, etc. These domain extensions strengthen your online presence and add immense value to your marketing and branding effort. For example, www.buisness.com could be anything but www.business.store is most likely an online store.
3. Perfect blend of people, processes, and technology
With the advent of technology, it is now possible to collect, sample, and analyze billions of data points to understand the corresponding impact of marketing efforts on customer behavior.
This intricate level of data analysis, even as a thought, was unimaginable a decade ago. Even today this technology is just the tip of the iceberg. To realize the full potential of technology, it takes combination and transformation across people and processes. These three forces incoherence will help modern marketers achieve their goal of a marketing transformation.
To thrive in this crazy pace of competition, it is imperative that companies adopt and clasp at new technologies be it; Artificial Intelligence (AI), voice responses, or augmented reality. Technology combined with the right mix of people and processes is the need of the hour.
3. Right blend between creativity and data
Gone are the days when creativity and data were two parallel lines. Creativity is and has always been the key ingredient in marketing. Modern marketing is the marriage between data and creativity.
Today consumers are an active part of creative marketing campaigns. Recently, Adobe teamed up with the famous band ‘Imagine Dragons’ to celebrate the 25th anniversary of its video-editing software, Adobe Premiere Pro. Exclusive raw footage from the super hit song “Believer” was shared and consumers were challenged to recut it for the chance to win a cash prize. Excellent marketing strategy, eh!
4. Harnessing the power of social media
Today, while offering a genuine product holds paramount importance; customer experiences shape the overall brand for the consumer.
Marketers cannot just worship the product alone and negate customer interactions altogether. They must create deep connections with customers to build strong ties. Experiences are the new competitive battlefield and social media is the key.
Interaction via social media, live shows, Q&A’s, opinion polls to name a few help take full advantage of any marketing strategy. Fitbit, a company involving personal fitness metrics surely makes the best use of social media in garnering the support of a strong community. In addition, they both share their knowledge and at the same time collect information from consumers about product usage and other relevant metrics.
Yes, marketing has evolved in recent years and the world has witnessed a shift toward technology and data-driven approaches. Is it important to keep up with these advancements while devising your marketing strategy? Well, of course, it is! However, do not forget that even in the 21st-century companies the classic marketing strategies will continue to be the foundation of a successful marketing campaign. Rethinking and refining classic approaches with all the technological changes and advancements are crucial.
“Rome was not built in a day”. Neither was content marketing.
Content marketing is a strategic marketing approach focused on creating and distributing valuable, relevant, and consistent content to attract and retain a clearly-defined audience — and, ultimately, to drive profitable customer action.”
Creating blog posts, relevant audio-visual content, optimizing for SEO, building the domain authority and, posting on various social media handles sure takes a lot of effort; persistent effort. There are no quick rewards.
Consistently putting up good content builds credibility, trust and ultimately followers over time. In the words of Andy Crestodina, Co-Founder, Orbit Media, “It’s not the best content that wins. It’s the best promoted content”.
Today, we have multiple tools that aid content promotion; sometimes even with the help of a few clicks. However, content marketing can be deceptive. As simple as it seems, early entrepreneurs generally oversee the benefits of a well-defined marketing strategy. Those mistakes might not interfere with your progress today but they can have rough consequences in the long run.
So what are some common content marketing mistakes that amateurs are making?
Being cognizant of these mistakes will ensure better quality posts. Of course, taking care of just these won’t be enough to guarantee increased traffic, better rankings and higher sales. However, these initial steps will ensure a strong content foundation which will eventually lead to better SEO optimization and Domain authority. In the words of Andy Crestodina, “Don’t take shortcuts. They take too long”.
In the words of Barry Feldman, “You, my friend are a brand.”
The truth is, we‘re all brands. Some of us just position and sell ourselves better than the others. The way you build your brand differentiates you from everyone else because it changes the way you’re perceived by the audience.
Creative people have a much stronger need to build a brand for themselves. There are multiple channels available today to help them enhance their online presence. Some of them include building a personal website, using social media channels, engaging with other users, etc.
Building a brand takes time, and this article highlights the elements you need to build a successful personal brand.
What is a personal brand?
A well-built personal brand is the foundation of a successful career. You can keep doing splendid work all your life but if you don’t brand it well, no one will know about it. Which is why it is important to understand how you present yourself to the world.
…the list goes on. Now that you know that building a personal brand is much needed, here’s what you need to do to get started:
1. Create a unique online presence
This is about building the foundation of your online presence—your website. As a creative professional, you probably have an idea of how you want to design and share information on this website. But did you know you can get creative with your domain name too?
Domain extensions such as .TECH, .STORE, .FUN, .SPACE, .ONLINE, .SITE, etc. are not only great for branding but they also help you stand out and build your own unique presence in a crowded and competitive arena.
For example, if you want to establish a personal brand as a technology influencer and gadget aficionado, you could share branded links such as JimHalpert.Tech and you can share content on social media and other online channels using short branded links such as JimHalpert.Tech/iOS13-Review.
2. Forge relationships with influencers
One of the most effective ways to strengthen your personal brand is to leverage the influence of influencers, industry experts, journalists, etc. To get started, become an active member of professional communities in your industry. You can look them up on LinkedIn and Facebook groups. Make sure you consistently share your expertise and opinions on topics that are trending and relevant to your industry.
Here are some of the ways you can get started.
- Get your opinion/article published in industry relevant publications.
- Make yourself available as an expert commentator among journalists and other content marketers working in the industry.
- Answer questions about your industry in a meaningful way on Quora.
- Reach out to journalists and publications by tapping into online resources such as Pressfarm, ProfNet, and HARO.
3. Show your most authentic self
A key piece of advice when building a personal brand is to showcase all your accolades, achievements and honors that you might have received in your career. However, a good way to spice that up is to make sure you let your personality shine through in all your communications.
Your ultimate objective is to connect with people and that can only happen when you’re authentic and relatable in a human way. Professional is good, but authentic is better.
For example, look at the entrepreneur, author, speaker, and internet personality Gary Vaynerchuk. He has built a strong identity and understands his customers well. He wholeheartedly believes in what he’s selling and that makes it easier for his users to trust him. When you truly know and accept yourself, personal brand messaging becomes a lot clearer.
Here’s how you can achieve this:
When communicating with your audience, pick one (or max two) emotions that you want them to feel when they come across your messaging. For example, you could have an analytical take on politics or a funny take on current news events. Bottom line is, to truly establish yourself, try to be the best version of you that you can be. Have fun and give your users a reason to connect with you.
4. Get inspired by experts
One of the best ways to learn something is to turn to people who have already done it. There are hundreds of books out there by experts explaining how to effectively build a personal brand. Absorb the knowledge from those who have been there, done that. Some books you could consider reading include:
- POP! Create the Perfect Pitch, Title, and Tagline for Anything by Sam Horn
- Careerkred: 4 Simple Steps to Build Your Digital Brand and Boost Credibility in Your Career by Ryan Rhoten
- Careergasm: Find Your Way to Feel-Good Work by Sarah Vermunt
- The Accidental Creative: How to Be Brilliant at a Moment’s Notice by Todd Henry
- Maximize Your Potential: Grow Your Expertise, Take Bold Risks & Build an Incredible Career by Jocelyn K. Glei
Over to you…
As a creative professional, it is important to build your brand. This is a continuous process, one that involves consistently expanding your network and trying new things. Moreover, it is also about leveraging smaller things such as your domain name and how you use short branded links to better promote your work. The more you work on your personal brand, the stronger it’ll be and that’ll make you that much more credible in the industry.
The last few decades have seen marketing evolve into a whole new form. Today, we are in the midst of an era that not only focuses on what you say and how you say it, but also how it looks when you present it. Every fragment of a message can be used to improve branded awareness.
The use of short branded links in all your online (and offline) communication is one such tactic. The URL that you share on your social channels and email communication can be branded to better your visibility.
A short link is a long URL that is crunched to redirect visitors from one web page to another. For example:
- This is a long link: www.yourtravel.space/things-to-know-when-traveling-abroad/detailed-checklist
- This is a generic short link: https://bit.ly/6u2IxX1
A generic short URL contains a random slug that does not give any hint about the website or the content that it’s pointing to and therefore, does nothing for your branding.
A better approach here would be to create a short, branded link. What it implies is, to have a domain name that represents your brand and a relevant keyword that explains where the link might lead. This way you promote your own brand and content instead of some other service.
For the example stated above, a relevant short link could be travel.space/abroad-checklist
What are some good examples of branded short links?
– On Facebook
– On Twitter
– On LinkedIn
What are the benefits of short branded links?
1. Branded links increase brand name recognition
Unlike a generic short link, a branded one is your own. It explicitly communicates who is sharing the content and also tells what the reader might see on the landing page. Not only is it a great branding tack, but it also keeps the communication between the brand and its user transparent. This helps build a positive affinity towards the brand and the content shared.
2. Branded links give better visibility to your content
When you share a Bit.ly link, you are using an external service. However, when you use your own domain name, you claim full responsibility of the brand and the content being shared. These intricate details go a long way in building a credible brand.
For instance, Leonard Kim, one of the top marketing influencers named by Forbes and the co-author of Ditch The Act identified the importance of branding his short links to better promote his content and himself. He uses .SITE domain name to brand all his short links.
3. Branded links help build trust with your audience
A URL that highlights your brand is as good as it is “signed” by you. This allows for more link clicking and less link fluttering. And this is where online marketing gets exciting—you can create branded domain names highlighting your brand and the content and share it across social media and other mediums.
Consider having a domain name www.socialmediatips.online and every time you share something on social media, you could use a branded short link such as socialmediatips.online/10hacks or socialmediatips.online/insta to better promote your content.
How to create a short-branded link?
1. Choose an appropriate domain name
Your domain name should reflect the industry you belong to or the kind of work that you do. Most businesses/freelancers specialize in selected categories. If you’re one of them, then consider buying domain names that have keywords centered around your specialty/industry.
For example, if you’re a tech business, use a .TECH domain such as www.[name].tech, or you could go with a more versatile domain extension such as .ONLINE, .WEBSITE, .PRESS, etc.
2. Sign up for a link-shortening service
Multiple online platforms such as Rebrandly allow you to create meaningful and brandable short links to better promote your work. Sign up on their platform to create your own short links.
Online marketing experts are honoring the significance of using branded links in their digital communications. These links have become a staple in all their social media posts. Next time when you share a link, opt for a branded option and then see your click rates go through the roof.
This week we have a great offer for you! Miss Hosting is giving you a really good price on .NU domains – only 9 SEK / first year. This week only! Order your domains at Miss Hosting now.
• New and existing customers
• Offer is valid first year, no renewals
• Unlimited amount of registrations
• Order must be paid before 23.00 april 28th
Don´t miss a great deal!
Vi söker en driven Marketing Assistant med passion för onlinemarknadsföring och enastående kommunikationsförmåga som är redo att göra varumärkena under Miss Group ledande inom digital marknadsföring.
• Ansvara för våra sociala medier inom Miss Group samt hantera publicering och utskick om aktuella erbjudanden och kampanjer.
• Skapa en sociala medier strategi och plan att sedan genomföra för våra olika brands inom Miss Group.
• Skapa och publicera content. Både organiskt och sponsrat innehåll.
• Öka engagemang, följare och konverteringar.
• Ansvara för uppföljning, rapportering och analys av genomförda marknadsaktiviteter.
• Övervaka och svara kundärenden på sociala medier.
Vi söker dig som:
• Har en gymnasie- eller motsvarande yrkeshögskoleutbildning.
• Talar och skriver flytande svenska och engelska med god förmåga att skapa content / Innehåll.
• Har stor kunskap av sociala medier och e-postmarknadsföring och har arbetat med de flesta stora sociala medier som Facebook (Business Manager), LinkedIn, Instagram och Twitter.
• Kunskap i Adobe Photoshop.
• Har passion för digitala trender och teknisk utveckling.
• Är innovativ, proaktiv och kommer kontinuerligt med nya idéer och lösningar.
• Har kunskap i Google Adwords och Analytics.
Som person ser vi gärna att du har följande egenskaper:
• Social och utåtriktad.
• Van att arbeta självständigt – Frihet under ansvar.
• En ”doer” som ständigt kommer med nya initiativ, idéer och lösningar.
• Van vid högt tempo och snabba vändningar beroende på situation.
• Drivs av att kunna optimera och se försäljningssiffrorna ticka uppåt efter en genomtänkt kampanj eller aktivitet.
• Van att skriva rapporter och ta fram statistik från diverse verktyg.
• Har ett naturligt “Always online” tänk.
• Har lätt för att lära dig nya program / publiceringsverktyg.
• Ett naturligt ”Teamwork” tänk.
Miss Group grundades 2014 och är en internationell webbhotells-grupp som erbjuder en rad Hosting-tjänster till förmånliga priser som Webbhotell, Domänregistrering, VPS, Dedikerade Servrar, Sitebuilder, SSL-Certifikat, SEO-verktyg, Webbsäkerhet och Domänhantering. Företaget har kontor i Manchester, Stockholm, Miami, Phoenix och Sofia. Den aktuella tjänsten gäller för vårt kontor i Stockholm.
Som Marketing Assistant kommer du att marknadsföra Miss Group som en helhet men även på individnivå för våra varumärken Miss Hosting, StableHost, Hemsida24, Heymo och NameISP.
Rapportering sker till företagets Marknadsansvarig och CEO.
Tillträde: Enligt överenskommelse
Tycker du att du känner igen dig i beskrivningen ovan? I så fall är du varmt välkommen att skicka ditt CV till alexandra @ missgroup.com
Miss Group now offers customers the opportunity to secure their domain with premium DNS.
Name ISP (a subsidiary of Miss Group) and Excedo Digital Management have collaborated for ten years. To strengthen the partnership, Excedo’s global DNS service – Excedo Premium Anycast DNS – will now be available by just a click at Name ISP. It will also be available for the other brands that are part of Miss Group.
“Now, customers can secure their domains by simply placing an order for an upgrade directly in our control panel,” says Frei Leufven, CTO of Name ISP.
Excedo Digital Management Services (a subsidiary of Excedo Networks AB) started a collaboration with NameISP.com in 2008. Both companies are technology organizations with specialists that place high demands on both security and operation, and they complement each other well.
Excedo Networks AB is an Internet service provider focused on data security and data communications, where Excedo Digital Management Services works to provide digital services and the entire value chain in digital presence and identity.
Name ISP are domain experts which goes hand in hand with data security and data communication, to work optimally. Frei Leufven believes that the cooperation between the two companies is more important now than ever before.
“The security requirements have increased, and the more domains we handle, the more we end up in a position where we have a responsibility of a socially critical function. We have had to raise the bar for secure DNS and that’s why we chose to turn to Excedo for a deeper cooperation“ says Frei Leufven.
Safe premium service one click away
Name ISP is one of Sweden’s largest domain registrars and most known for their domain registration services. They are a certified registrar of TLD’s and manage all domains under the same roof whether it’s .se or .com, or something else. The enhanced collaboration now leads to the ability of Miss Group’s customers to access Excedo’s premium service, through Name ISP. The Excedo Premium Anycast DNS service is one of the strongest in the market today, and is used by customers in, for example, public administration and municipalities. By clicking in the Control Panel of Name ISP, customers receive an upgrade that secures their domains, while low price prints are promised.
“It is now a lot easier for customers to upgrade, and to buy a secure and safe service beyond the usual. Most people know that they need to upgrade, due to the increasing security requirements, but they assume that a DNS re-delegation can lead to downtime. With our integration, the order is really easy, and Excedo’s DNS experts take care of everything behind the scenes without any disturbances,“ Frei Leufven continues.
Upgrade as an insurance
As long as a website or intranet works properly, it’s all peace and joy. It’s when there is a crisis or something unpredictable happens that you notice how good your system is. Frei Leufven believes that for customers, an upgrading of the system is like signing an insurance policy.
“As a customer, you have to understand that you need to upgrade, even if everything works today. Because when an accident occurs, you want everything to be resolved quickly and easily,” says Frei Leufven.
The collaboration between Excedo Digital Management Services and NameISP.com will make it easier for our customers toupgrade their systems, ensuring that everything is safe. Michael Duffy, CEO of Excedo, looks forward to the continued cooperation.
”Name ISP is the leading provider of domain-related services through its ability to easily register TLD’s from all over the world. Through expanded collaboration, Name ISP’s customers gain access to Excedo Premium Anycast DNS service with 100% SLA and access to DNS expertise in the area. If you run a business critical company, Name ISP’s customers get an opportunity by upgrading from a Standard DNS to Excedo Premium Anycast DNS service,“ Michael Duffy concludes.
The offer includes:
1) Access to a global DNS service, with 57 POPs globally across all continents.
2) 100% SLA on name resolution, always available.
3) Extreme redundancy distributed over several autonomous systems.
4) Access to experts and specialists in DNS.
5) Surveillance 24/7/365.
6) Everything integrated into the same control panel.
7) A low price for a strong service (99 SEK).
About Name ISP.com
Name ISP is an ICANN-accredited registrar that registers all the world’s top-level domains directly through the website. Name ISP also offer Premium DNS and Domain Management, for those who want to gather all your domains in one place. Name ISP has been active since 2003 and is specialized in global domain registration and support.
About Excedo Digital Management Services AB
Excedo Digital Management Services helps organizations to secure and protect their brands and company names traditionally and digitally. In combination with technical operation-, security- and monitoring services, we enable control, availability and protection for the company’s digital presence and identity as well as brands. Through our strong customer focus and strive to develop and offer services at the forefront we want to be the obvious choice for customers, co-workers and partners.
BGF-backed Miss Group has acquired Hemsida24 along with its sub-brand HEYMO. Hemsida24 is an internet-based sitebuilder for websites and e-commerce and has delivered solutions for small and medium-sized businesses in Scandinavia since 2008. The strategic acquisition consolidates Miss Group’s position as one of the leading web hosting provider for SMB companies in Scandinavia.
“I have been following Hemsida24 AB for many years and I am impressed by their organic growth and simple and user friendly sitebuilder. With this acquisition we are adding 14 000 paying customers and now exceeds 80 000 customers in Miss Group. Hemsida24 also contributes with an EBITDA of 1 million Euros” said Mattias Kaneteg, founder and CEO at Miss Group
Ludvig Granberg, Co-founder & CEO at Hemsida24 added: “When we started Hemsida24 ten years ago I could never imagine that we would have more than 14,000 customers and such a great team. To continue to grow from here Hemsida24 and Heymo needs to be part of something bigger and this is where Miss Group comes in. I’m truly impressed with their expertise in marketing, sales and growth and I’m confident that Hemsida24 and Miss Group will continue to grow into something much larger.”
About Miss Group
Founded in 2014, Miss Group is an International Web Hosting Group that offers a range of Hosting related services at favorable prices such as Web Hosting, Domain Registration, VPS, Dedicated Servers, Sitebuilder, SSL-Certificate, SEO Tools, Web Security and Domain Management. Miss Hosting is also an ICANN-accredited Domain Name registrar via NameISP. The company is headquartered in Manchester, UK.
Hemsida24 is an internet-based sitebuilder for creating websites and e-commerce. You get professional results while you have full control and can update the website from any computer. Today, more than 14 000 Swedish companies use Hemsida24 and HEYMO’s website tool to build, manage and customize their websites.
High-growth Miss Group, a web hosting company, has received a £6.4m investment from BGF to accelerate its international expansion strategy. The group will use the funding to build further scale through driving organic growth and acquisition of web hosting companies in new and existing markets.
Founded by serial entrepreneur Mattias Kaneteg and headquartered in Manchester, Miss Group provides a range of services predominately to SMEs, including domain registration, site building, website hosting and email management.
Since its launch in 2014, the group has opened more than 70,000 accounts, established offices in Stockholm, Miami and Sofia and have also acquired two businesses in the UK and USA with the assistance of Manchester-based Corporate Financiers, Sedulo. Miss Group now employs more than 50 people globally and has developed a reputation for high quality customer service with a 9.8 rating on TrustPilot.
To further support its buy and build strategy, Miss Group has appointed Phil Male as Non-Executive Chair following an introduction by BGF. Phil is a former Chair of UK2 Group and previously served as Chief Strategy Officer at Cable & Wireless Worldwide. He is also Chair of BGF-backed Virtual1 and has successful built and exited multiple businesses in the technology sector.
Mattias Kaneteg, founder and CEO of Miss Group said: “We have moved at pace to add scale to our platform, improve our market share and increase our global coverage. Now that we have an established model and highly successful marketing campaigns which have generated strong organic growth, we are in a strong position to accelerate our expansion through acquisitions.
“As our minority partner, BGF provides access to a large network both in the UK and internationally and potentially more funding as we expand. We are very much looking forward to working with them.”
Pinesh Mehta, an investor at BGF who will join the Board of Miss Group said: “With a proven track record in building successful businesses, Mattias and his team have quickly scaled Miss Group by attracting and retaining a high volume of customers. This is testament to the group’s model, relationships with customers and partners, and focus on high-quality service.
“Miss Group has a clear and well thought out international growth strategy which they are ready to push ahead with. We’re delighted to be supporting this and to be backing such an ambitious, innovative and professional team.”
The investment in Miss Group was coordinated by Stuart Dutton of Sedulo, and led for BGF by Pinesh Mehta, Rhys Davenport and Neil Inskip who are part of the Manchester-based team covering the North West. The team recently announced investments in the owner and operator of Albert’s Schloss and Rudy’s Neapolitan Pizza, Mission Mars, and digital mapping company Gaist.
BGF is the most active and influential investor in small and mid-sized businesses in the UK, with £2.5bn to support a range of growing companies – early stage, growth stage and quoted – across every region and sector of the economy. In Ireland, BGF has an additional €250m to support Irish SMEs on a similar growth path.
BGF makes long-term equity capital investments in return for a minority stake in the companies it backs. Initial investments are typically between £1m-£10m followed by significant follow-on funding as required. BGF is a minority, non-controlling equity partner with a patient outlook, based on shared long-term goals with the management teams it backs.
With a specialist internal team of over 150 people, combined with an unparalleled international network of business leaders, sector experts, and board-level non-executives, BGF has a unique platform and capability to support growing UK and Irish SMEs. This is further reinforced through dedicated in-house support with Chair and senior executive selection and appointments provide by our Talent Network, now some 5,000 strong.
BGF invests off its own balance sheet allowing it to offer truly flexible investment structures with a mix of equity and loan notes as appropriate. BGF can also provide equity release for existing shareholders, and funding to support acquisitive and organic growth strategies at home and abroad.
Social media: @BGFinvestments