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3 reasons you should use a branded domain extension

2019-06-13 — by Alisha Shibli

The last few decades have seen marketing evolve into a whole new form. Today, we are in the midst of an era that not only focuses on what you say and how you say it, but also how it looks when you present it. Every fragment of a message can be used to improve branded awareness.

The use of short branded links in all your online (and offline) communication is one such tactic. The URL that you share on your social channels and email communication can be branded to better your visibility.

A short link is a long URL that is crunched to redirect visitors from one web page to another. For example:

A generic short URL contains a random slug that does not give any hint about the website or the content that it’s pointing to and therefore, does nothing for your branding.

A better approach here would be to create a short, branded link. What it implies is, to have a domain name that represents your brand and a relevant keyword that explains where the link might lead. This way you promote your own brand and content instead of some other service.

For the example stated above, a relevant short link could be travel.space/abroad-checklist

What are some good examples of branded short links?

– On Facebook

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– On Twitter

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– On LinkedIn

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What are the benefits of short branded links?

1. Branded links increase brand name recognition
Unlike a generic short link, a branded one is your own. It explicitly communicates who is sharing the content and also tells what the reader might see on the landing page. Not only is it a great branding tack, but it also keeps the communication between the brand and its user transparent. This helps build a positive affinity towards the brand and the content shared.

2. Branded links give better visibility to your content
When you share a Bit.ly link, you are using an external service. However, when you use your own domain name, you claim full responsibility of the brand and the content being shared. These intricate details go a long way in building a credible brand.

For instance, Leonard Kim, one of the top marketing influencers named by Forbes and the co-author of Ditch The Act identified the importance of branding his short links to better promote his content and himself. He uses .SITE domain name to brand all his short links.

brand

3. Branded links help build trust with your audience
A URL that highlights your brand is as good as it is “signed” by you. This allows for more link clicking and less link fluttering. And this is where online marketing gets exciting—you can create branded domain names highlighting your brand and the content and share it across social media and other mediums.

Consider having a domain name www.socialmediatips.online and every time you share something on social media, you could use a branded short link such as socialmediatips.online/10hacks or socialmediatips.online/insta to better promote your content.

How to create a short-branded link?

1. Choose an appropriate domain name
Your domain name should reflect the industry you belong to or the kind of work that you do. Most businesses/freelancers specialize in selected categories. If you’re one of them, then consider buying domain names that have keywords centered around your specialty/industry.

For example, if you’re a tech business, use a .TECH domain such as www.[name].tech, or you could go with a more versatile domain extension such as .ONLINE, .WEBSITE, .PRESS, etc.

2. Sign up for a link-shortening service
Multiple online platforms such as Rebrandly allow you to create meaningful and brandable short links to better promote your work. Sign up on their platform to create your own short links.

Conclusion

Online marketing experts are honoring the significance of using branded links in their digital communications. These links have become a staple in all their social media posts. Next time when you share a link, opt for a branded option and then see your click rates go through the roof.

Miss GroupMiss Hosting

This week only – .NU domains only 9 SEK

2019-04-24 — by Natalie Kangärde

 

This week we have a great offer for you! Miss Hosting is giving you a really good price on .NU domains – only 9 SEK / first year. This week only! Order your domains at Miss Hosting now.

Terms:
• New and existing customers
• Offer is valid first year, no renewals
• Unlimited amount of registrations
• Order must be paid before 23.00 april 28th

Don´t miss a great deal!

BUY NOW

Miss DomainMiss Hosting

Kundcase! Intervju med – Netleads AB

2019-04-04 — by Alexandra Linnuste

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Internetföretaget Netleads AB har sedan starten 2015 fokuserat på att förvärva och bygga upp användbara sajter främst inom däck och motor. Bland de mest populära sajterna i Netleads utbud finner man Billigasommardäck som listar testvinnande sommardäck samt i vilka butiker man kan köpa dessa till låga onlinepriser. En annan populär sajt är VinterdäckDatum.se som bland annat förklarar vilka datum som gäller för byte av vinterdäck respektive sommardäck. Trafiken på denna sajt är väldigt säsongsbetonad och går upp vid månadsskiftena november/december samt mars/april i samband med att det blir aktuellt med däckbyte. Kika gärna förbi om du är osäker på när det är dags att byta däck!

Varför valde ni att flytta till Miss Hosting?
Vi kom i kontakt med Miss Hosting för flera år sedan i samband med att vi skulle förvärva en sajt och var i behov av en escrow-tjänst. Vi fick bra hjälp genom escrow-tjänsten på Miss Domain och sedan dess så har vi köpt fler tjänster av Miss Hosting och idag är Miss Hosting vår största leverantör av domän och hostinglösningar.

Hur har ni upplevt samarbetet med Miss Hosting?
Vi upplever att vi alltid får snabb och professionell respons från Miss Hosting om det dyker upp frågor. Dessutom så upplever vi att vi får bra valuta för pengarna.

Vilka tjänster använder ni hos Miss Hosting idag?
Vi har både hosting i form av vps och ett flertal domäner registrerade via Miss Hosting. Utöver detta så levererar Miss Hosting content-sidor med olika IP-nummer mm till oss.

På vilket sätt har ni upplevt en förbättring sedan ni flyttat till Miss Hosting?
Framförallt en bättre kundservice men vi upplever även snabbare hemsidor via Miss Hostings lösningar vilket i slutändan innebär ökade intäkter till oss.

Skulle ni rekommendera andra till Miss Hosting?
Ja, särskilt om du är i behov av bra SEO-tjänster. Inom denna nisch finns det nog ingen bättre leverantör i Sverige i dagsläget.

Miss Group

Vi söker en Marketing Assistant

2019-02-27 — by Alexandra Linnuste

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Vi söker en driven Marketing Assistant med passion för onlinemarknadsföring och enastående kommunikationsförmåga som är redo att göra varumärkena under Miss Group ledande inom digital marknadsföring.

Huvudsakliga arbetsuppgifter:

• Ansvara för våra sociala medier inom Miss Group samt hantera publicering och utskick om aktuella erbjudanden och kampanjer.
• Skapa en sociala medier strategi och plan att sedan genomföra för våra olika brands inom Miss Group.
• Skapa och publicera content. Både organiskt och sponsrat innehåll.
• Öka engagemang, följare och konverteringar.
• Ansvara för uppföljning, rapportering och analys av genomförda marknadsaktiviteter.
• Övervaka och svara kundärenden på sociala medier.

Vi söker dig som:

• Har en gymnasie- eller motsvarande yrkeshögskoleutbildning.
• Talar och skriver flytande svenska och engelska med god förmåga att skapa content / Innehåll.
• Har stor kunskap av sociala medier och e-postmarknadsföring och har arbetat med de flesta stora sociala medier som Facebook (Business Manager), LinkedIn, Instagram och Twitter.
• Kunskap i Adobe Photoshop.
• Har passion för digitala trender och teknisk utveckling.
• Är innovativ, proaktiv och kommer kontinuerligt med nya idéer och lösningar.
• Har kunskap i Google Adwords och Analytics.

Som person ser vi gärna att du har följande egenskaper:

• Social och utåtriktad.
• Van att arbeta självständigt – Frihet under ansvar.
• En ”doer” som ständigt kommer med nya initiativ, idéer och lösningar.
• Van vid högt tempo och snabba vändningar beroende på situation.
• Drivs av att kunna optimera och se försäljningssiffrorna ticka uppåt efter en genomtänkt kampanj eller aktivitet.
• Van att skriva rapporter och ta fram statistik från diverse verktyg.
• Har ett naturligt “Always online” tänk.
• Har lätt för att lära dig nya program / publiceringsverktyg.
• Ett naturligt ”Teamwork” tänk.

Miss Group grundades 2014 och är en internationell webbhotells-grupp som erbjuder en rad Hosting-tjänster till förmånliga priser som Webbhotell, Domänregistrering, VPS, Dedikerade Servrar, Sitebuilder, SSL-Certifikat, SEO-verktyg, Webbsäkerhet och Domänhantering. Företaget har kontor i Manchester, Stockholm, Miami, Phoenix och Sofia. Den aktuella tjänsten gäller för vårt kontor i Stockholm.

Som Marketing Assistant kommer du att marknadsföra Miss Group som en helhet men även på individnivå för våra varumärken Miss Hosting, StableHost, Hemsida24, Heymo och NameISP.

Rapportering sker till företagets Marknadsansvarig och CEO.

Placering: Stockholm.
Tillträde: Enligt överenskommelse

Tycker du att du känner igen dig i beskrivningen ovan? I så fall är du varmt välkommen att skicka ditt CV till alexandra @ missgroup.com

Miss Hosting

We love low prices – 82% OFF on Web Hosting & Website!

2019-02-11 — by admin

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Why don´t you buy something really nice for your loved ones or maybe your own company this Valentine? We just love low prices –  buy Web Hosting & Website for only $0.99 /month, for Web Hosting Basic 12 months. You get 82% discount!  

Terms:

  • Only new customers. No renewals or upgrades.
  • Prices valid on your first invoice.

Take a look at our lovely prices!

Happy Valentine´s Week!

Buy now

Miss Hosting

Great offer on .NU domains – only $1.09!

2018-12-24 — by admin

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We have a great offer on .NU. domains – only $1.09 first year. Original price is $16.99, you save $15.90 when registering a domain before the 30th of December!

Offer terms:

  • This offer is only for new registrations, no renewals.
  • No limits on how many .NU domains you can register.
  • Your order must be paid before the 30th of December at 11.00 PM (CET) or your order will be removed.

Don´t miss our domain deal!

Order your domain now

Miss Hosting

Great offer on our .SE domains – only $1.09!

2018-12-17 — by admin

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We have a great offer for you on our .SE domains – only $1.09 (first year). Original price is $10.99. You save $9.90 when registering a domain before the 23rd of December.


Offer terms:

  • This offer expires on the 23rd of December at 11.00 PM (CET).
  • The offer is valid the first year, no renewals.
  • No limits on how many domains you can register.
  • Your order must be paid before the 23rd of December at 11.00 PM (CET) or your order will be removed.

Don’t miss this great deal!

Order now

Miss Group

Miss Group guarantees safe and secure DNS

2018-11-28 — by admin

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Miss Group now offers customers the opportunity to secure their domain with premium DNS.

Name ISP (a subsidiary of Miss Group) and Excedo Digital Management have collaborated for ten years. To strengthen the partnership, Excedo’s global DNS service – Excedo Premium Anycast DNS – will now be available by just a click at Name ISP. It will also be available for the other brands that are part of Miss Group.

“Now, customers can secure their domains by simply placing an order for an upgrade directly in our control panel,” says Frei Leufven, CTO of Name ISP.

Excedo Digital Management Services (a subsidiary of Excedo Networks AB) started a collaboration with NameISP.com in 2008. Both companies are technology organizations with specialists that place high demands on both security and operation, and they complement each other well.

Excedo Networks AB is an Internet service provider focused on data security and data communications, where Excedo Digital Management Services works to provide digital services and the entire value chain in digital presence and identity.

Name ISP are domain experts which goes hand in hand with data security and data communication, to work optimally. Frei Leufven believes that the cooperation between the two companies is more important now than ever before.

“The security requirements have increased, and the more domains we handle, the more we end up in a position where we have a responsibility of a socially critical function. We have had to raise the bar for secure DNS and that’s why we chose to turn to Excedo for a deeper cooperation“ says Frei Leufven.

Safe premium service one click away
Name ISP is one of Sweden’s largest domain registrars and most known for their domain registration services. They are a certified registrar of TLD’s and manage all domains under the same roof whether it’s .se or .com, or something else. The enhanced collaboration now leads to the ability of Miss Group’s customers to access Excedo’s premium service, through Name ISP. The Excedo Premium Anycast DNS service is one of the strongest in the market today, and is used by customers in, for example, public administration and municipalities. By clicking in the Control Panel of Name ISP, customers receive an upgrade that secures their domains, while low price prints are promised.

“It is now a lot easier for customers to upgrade, and to buy a secure and safe service beyond the usual. Most people know that they need to upgrade, due to the increasing security requirements, but they assume that a DNS re-delegation can lead to downtime. With our integration, the order is really easy, and Excedo’s DNS experts take care of everything behind the scenes without any disturbances,“ Frei Leufven continues.

Upgrade as an insurance
As long as a website or intranet works properly, it’s all peace and joy. It’s when there is a crisis or something unpredictable happens that you notice how good your system is. Frei Leufven believes that for customers, an upgrading of the system is like signing an insurance policy.

As a customer, you have to understand that you need to upgrade, even if everything works today. Because when an accident occurs, you want everything to be resolved quickly and easily,” says Frei Leufven.

The collaboration between Excedo Digital Management Services and NameISP.com will make it easier for our customers to
upgrade their systems, ensuring that everything is safe. Michael Duffy, CEO of Excedo, looks forward to the continued cooperation.

”Name ISP is the leading provider of domain-related services through its ability to easily register TLD’s from all over the world. Through expanded collaboration, Name ISP’s customers gain access to Excedo Premium Anycast DNS service with 100% SLA and access to DNS expertise in the area. If you run a business critical company, Name ISP’s customers get an opportunity by upgrading from a Standard DNS to Excedo Premium Anycast DNS service,“ Michael Duffy concludes.

The offer includes:
1) Access to a global DNS service, with 57 POPs globally across all continents.
2) 100% SLA on name resolution, always available.
3) Extreme redundancy distributed over several autonomous systems.
4) Access to experts and specialists in DNS.
5) Surveillance 24/7/365.
6) Everything integrated into the same control panel.
7) A low price for a strong service (99 SEK).

About Name ISP.com
Name ISP is an ICANN-accredited registrar that registers all the world’s top-level domains directly through the website. Name ISP also offer Premium DNS and Domain Management, for those who want to gather all your domains in one place. Name ISP has been active since 2003 and is specialized in global domain registration and support.

About Excedo Digital Management Services AB
Excedo Digital Management Services helps organizations to secure and protect their brands and company names traditionally and digitally. In combination with technical operation-, security- and monitoring services, we enable control, availability and protection for the company’s digital presence and identity as well as brands. Through our strong customer focus and strive to develop and offer services at the forefront we want to be the obvious choice for customers, co-workers and partners.

For more information:
www.nameisp.com
www.excedodms.se/en
Press Release Excedo Digital Management Services