“Rome was not built in a day”. Neither was content marketing.
Content marketing is a strategic marketing approach focused on creating and distributing valuable, relevant, and consistent content to attract and retain a clearly-defined audience — and, ultimately, to drive profitable customer action.”
Creating blog posts, relevant audio-visual content, optimizing for SEO, building the domain authority and, posting on various social media handles sure takes a lot of effort; persistent effort. There are no quick rewards.
Consistently putting up good content builds credibility, trust and ultimately followers over time. In the words of Andy Crestodina, Co-Founder, Orbit Media, “It’s not the best content that wins. It’s the best promoted content”.
Today, we have multiple tools that aid content promotion; sometimes even with the help of a few clicks. However, content marketing can be deceptive. As simple as it seems, early entrepreneurs generally oversee the benefits of a well-defined marketing strategy. Those mistakes might not interfere with your progress today but they can have rough consequences in the long run.
So what are some common content marketing mistakes that amateurs are making?
Being cognizant of these mistakes will ensure better quality posts. Of course, taking care of just these won’t be enough to guarantee increased traffic, better rankings and higher sales. However, these initial steps will ensure a strong content foundation which will eventually lead to better SEO optimization and Domain authority. In the words of Andy Crestodina, “Don’t take shortcuts. They take too long”.